We count large enterprises, medium and small businesses as well as associations and educational institutes amongst our clients. The following selection of references gives you a first insight into our work. We would be delighted to present individual projects to you in a noncommittal interview.
The vocational school Waldenburg is one of the leading educational institutes for exercise and health professions in Germany. For more than 30 years, sports and gymnastics teachers as well as physiotherapists have been instructed here.
Karg und Petersen was in charge of the relaunch of the school’s corporate design: redesign of the logo and job printing material as well as concept and creation of commercial print media.
The Federal Association for Information Technology, Telecommunications and New Media (BITKOM) is the voice of the IT, telecommunications and new media sector. It represents 1,600 companies with a total of 700,000 employees and a turnover of €135 billion.
Karg und Petersen develops communications concepts and media for BITKOM. Other services include consulting and management with press queries, strategic issue management, crisis prevention and communications as well as lobbying support in the political and academic arena.
Columbus is a world-wide specialist for ERP, BI and CRM solutions. As a “Microsoft Gold Certified Partner” the company implements Microsoft Business Applications and adapts them to the individual clients‘ needs.
Karg und Petersen supports Columbus before and during its participation at large-scale events, for example with the planning, design and construction of entire stands including equipment, and accompanying promotions.
As a project body of the Deutsche Bahn AG, DB ProjektBau GmbH manages infrastructure projects of any scale: the extension and conversion of station buildings, facility sites and railways throughout Germany.
Karg und Petersen has been overseeing central infrastructure projects since 1997. This includes guidance for communications strategic matters, as well as the creation of specific and audience targeted media for construction projects in the region of Baden-Württemberg.
The high-tech company is a consumer IT producer and at the same time an IT service provider for businesses. HP is a leading manufacturer of laser and inkjet printing systems, respective printing supplies as well as business and consumer PCs.
Karg und Petersen operates as a consultant and media developer for various different business groups within the company. Part of our responsibilities is issue management in the environment/safety area, special communications for the HP Anti-counterfeiting Programme, product certification support and certification marketing as well as sales promotions for HP Germany.
Brennenstuhl is an internationally operating electronics and electrotechnology industry firm. The company develops and produces high quality devices for the areas of electricity distribution, overvoltage protection, lighting as well as home and security technology.
Karg und Petersen supports Brennenstuhl with brand and issue management, and external communications. For the consistent consolidation of the company’s corporate image and perception of their products on the market, the agency has developed an innovative quality concept, and designs printed and online media for marketing and sales purposes.
With 3.6 million insurants, IKK classic is one of the largest German health insurance companies. It is known for innovative services and customised sector specific offers.
Karg und Petersen has been guiding the IKK since 1996 in matters of brand appearance and client acquisition. Brand concepts, for which Karg und Petersen’s input was instrumental, have made IKK the market leader in workplace health promotion inter alia.
Kinderbuch.eu is an online store of the book distributor BuchVertrieb Blank GmbH, specialised in marketing publishers‘ remainders and returned books by leading publishing houses in German-speaking countries. The store distributes children books and books for young people as well as craft and gift articles.
Karg und Petersen photographs and designs distribution material for Kinderbuch.eu, for example its high volume catalogue, which is issued periodically.
As the oldest pharmaceutical and chemical concern in the world, Merck KGaA has stood for innovation and progress for more than 300 years. In the field of liquid crystal displays Merck holds over 2,500 patents and is world market leader.
Karg und Petersen advises Merck‘s liquid crystal display section on brand management and, inter alia, has developed an own brand concept for LCD products.
Founded in the year 2000 in Tuebingen, the physiotherapy practice Meridian stands for a unique combination of latest medical treatment methods and exotic and exclusive wellness therapies.
Karg und Petersen designed and implemented Meridian’s internet appearance. Hereby, special focus was placed on an individual CMS solution which supports targeted activities to win and bind customers through e-mail marketing.
OSI is a worldwide active company in the food industry with 15,000 employees. The company produces convenience food, amongst others for McDonald’s and Subway.
Karg und Petersen supports OSI’s corporate branding strategy, for instance through versatile video productions conveying authentic insights and an attractive employer image to employees and potential applicants.
REECO – the Renewable Energy Exhibition and Conference Group – is a conference and convention host in the areas of renewable energies and energy-efficient construction and refurbishment.
Karg und Petersen supports REECO in their press relations activities and external communications. This includes structuring and maintenance of press distribution lists, creation and placement of press releases as well as media relations.
One of the oldest universities in Germany, the University of Tuebingen provides the entire range of academic disciplines. In addition, students are offered modern study programmes such as bioinformatics, computational linguistics or media science.
For the University of Tuebingen, Karg und Petersen has conceived and evaluated a market survey with thousands of interviewees and, from this, has developed strategic recommendations for the positioning and communications work.
The Volksbank Tuebingen eG is a cooperative bank with 12,000 members and 26,000 clients. To its private and business customers it offers on-site personal advice covering all financial matters.
For the Volksbank Tuebingen, Karg und Petersen has realised a widely regarded jubilee campaign, conveying the spirit and character of the bank’s collective approach. In fact, the campaign could set the stage for improved brand appearance in the future.
© 2012 Karg und Petersen Agentur für Kommunikation GmbH
