Anti-Piracy Analyst further expands its information service

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The Anti‑Piracy Analyst is strengthening its online news portal, in cooperation with tesa scribos. The free news service, which is established as a primary go-to resource for insider information on counterfeiting and brand protection, is now becoming even more attractive.

The Anti‑Piracy Analyst regularly provides interested companies, associations and experts with background information, tips, and latest news on counterfeiting and piracy. The brand protection specialists of the Tübingen-based agency Karg und Petersen, who operate the online portal and the associated newsletter, now receive expert support from tesa scribos, specialists in counterfeiting protection solutions. Both companies draw on more than 15 years of experience in fighting against counterfeiting and IP infringements.

More and more enterprises, associations, authorities and other stakeholders are already using the Anti‑Piracy Analyst and the portal’s monthly newsletter. “The Anti‑Piracy Analyst provides valuable information for all businesses threatened by counterfeiters and illegal competitors,” comments Volker Hahn, Global Sales & Marketing Director at tesa scribos. Interested parties can register for the Anti-Piracy Analyst newsletter for free.

Tesa scribos and Karg und Petersen successfully support nationally and internationally active companies in brand protection. For this, both partners put new, innovative measures to good use.

The experts at Karg und Petersen help to reduce the demand for fake goods, deter counterfeiters, and integrate key stakeholders – such as customs officials. The agency has developed individually-tailored measures, adapted from advertising and PR. “Our specialized communications close an obvious gap present at many companies. We know what the different target groups need to know – from consumer risk awareness to training and education for customs,” explains Dr. Tim Karg, Managing Director at Karg und Petersen. Karg generally recommends a free initial consultation for interested customers, during which a targeted approach is developed.

Tesa scribos delivers effective security solutions that allow users to distinguish between genuine merchandise and counterfeits and to track the path of a product across its entire distribution chain. “With the combination of an individual security solution and suitable communications, companies can sustainably regain market shares and protect their brand image as well as their customers,” explains Volker Hahn, Global Sales & Marketing Director at tesa scribos. “By using digital tools, brand owners are also able to collect and evaluate valuable market data that can fuel further tangible steps such as raids and seizures of counterfeit goods.”

Sources: Karg und Petersen, tesa scribos

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