As 2025 is drawing to a close, we would like to express our sincere thanks to all our readers. We have been delighted by your keen interest over the past few months, which has once again been a great source of motivation for us. As a brief year in review for brand protection and counterfeiting, we have selected a few highlights from the past twelve months for you.
Enjoy reading! And feel free to join in the discussion – for example, directly on the LinkedIn page of the Anti-Piracy Analyst. Our entire team wishes you happy holidays and a great start to the new year.
YOUR FAVORITES OF 2025
These articles have been among our most interesting posts for you in the past year:
Customs results for 2024: German customs report surge in seizures
German customs recorded a massive increase in both the total value and the total number of counterfeit goods seized in 2024. This contrasts sharply with the preceding year, when customs results had seen a noticeable decline.
Customs checks: Companies said to deliberately allow counterfeits to go through
According to reports in Belgian media, brand owners often allow counterfeit goods that have been intercepted by customs officials to pass through. The dreaded consequence: Belgium might become a gateway for counterfeit goods into Europe.
EU study: Counterfeiting as a challenge in Europe
Against a backdrop of lacking awareness, new technologies, and high costs of living, counterfeiting remains a major challenge in Europe. Authorities also expect illegal production to shift into the EU. The recent EU SOCTA report highlights some key developments.
EDITORS’ PICKS OF 2025
For us, these articles are also among the highlights of 2025 and therefore deserve their place in our year in review for brand protection and counterfeiting:
Vileda fights counterfeiting on Temu
Numerous counterfeit products on the Chinese online marketplace Temu are causing problems for the well‑known German brand Vileda. The manufacturer is fighting against the deluge of fake goods.
EU: Authorities to confiscate over 100 million counterfeits in 2024
The number of counterfeits seized in the EU remains at a high level in 2024, and the estimated value even reached a new peak. This worrying trend is shown in the latest annual report, which also highlights new challenges in brand protection.
EU plans customs reform and new fee on low value imports
The European Union is working on a flat‑rate fee on low‑value packages, including those from China. The plan is part of a larger customs reform aimed at curbing a flood of cheap imports. It could also help strengthen brand protection and fair competition on the internet.
