The digital market is constantly changing and with it the legal framework for brand protection. In addition, internet trading platforms and social media outlets present companies with major challenges regarding the protection of their intellectual property. The new guide on online brand protection by World Trademark Review addresses current key issues of protecting brands on the internet and provides brand owners with important know-how.
Among other things, the guide sheds light on recent changes in the brand protection landscape and provides insights into best practice examples of domain management as well as important liability issues. It also helps companies find their way around IP protection in the social media environment. Further topics include tactics to combat phishing campaigns and possibilities for the enforcement of trademark rights following the introduction of the new EU General Data Protection Regulation (GDPR).
The guide by World Trademark Review is aimed at senior executives, brand consultants, and anti-counterfeiting experts worldwide, and is now available in English.