With two new online guides, the trademark journal World Trademark Review now gives you the opportunity to expand your knowledge of trademark protection and anti-counterfeiting legislation. The guide Online Brand Enforcement 2019 offers current strategies for fighting online IP infringement – including best practice examples of internet brand management as well as guidance on protecting your brand on social media.
With additional chapters, trademark experts also shed light on China’s new e-commerce law and present effective online brand protection strategies for the Russian market. In addition, the effects of the recent EU General Data Protection Regulation (GDPR) on online IP enforcement are examined.
In contrast, the handbook Anti-counterfeiting – A Global Guide 2019 provides exclusive insights into anti-counterfeiting laws and procedures in different legal systems around the world: Next to European countries such as Germany, Romania, and Russia, further jurisdictions such as Mexico, Saudi Arabia, Singapore, and the USA are included too.
Additional topics discussed include border seizures in the EU as well as strategies for fighting counterfeits in the Western Balkans. Brexit and the associated changes in store for international collaboration mechanisms are also highlighted as a new challenge for brand owners.
Both guides are available in English and free of charge on the World Trademark Review. Website.