Learn how to efficiently act against counterfeiting with innovative IP management and digital market observation, at a VDI conference in May. Karg und Petersen will also take part with a keynote on targeted anti-counterfeiting measures from marketing and PR.

At a free conference hosted by the Association of German Engineers (VDI) in Karlsruhe on 7 May, experts from research and industry will share insights on how companies can effectively protect themselves against IP infringement. A focus will be put on targeted IP management, online market monitoring, and anti-counterfeiting communications.

Michael Scholtysik of the University of Paderborn, for example, will show how innovation-oriented intellectual property management can be used to identify risks and develop security concepts. Practical experience in web analysis of intellectual property infringements will be the focus of a presentation by Martin Herrmann from SEW-Eurodrive; while Kai Lüderwald from the online service provider Webscout will show how digital monitoring can create more transparency.

Specific anti-counterfeiting measures from marketing and PR are the focus of Karg und Petersen’s contribution. Steffen Baumhauer, Senior Consultant at Karg und Petersen, will provide insights into how targeted communications contributes to effective brand protection – for instance by increasing the impact of legal measures via communications; or e.g. by enabling traders and customers to distinguish between original and fake products. Selected examples from our work will illustrate how Anti-Piracy Communications works in real life.

After the keynotes, you will have ample time for face-to-face discussions. The conference is aimed at specialists and managers from business and industry, and is co-hosted by the VDI regional association in Karlsruhe and the working groups Kontra-Produktpiraterie (KoPira), Produkt- und Prozessgestaltung (PP-EKV), and Technischer Vertrieb (TV).

The event takes place on 7 May, starting at 2 pm in the Steinbeis-Haus Karlsruhe. You can register online until 7 April via the VDI website.

Sources: VDI, Karg und Petersen