In the live webinar (German-language only) by Karg und Petersen and Arvato Systems, anti-counterfeiting experts inform in focused keynotes on how companies can prevent the sales channel from becoming a crucial gateway for counterfeit goods on their way to customers. Participants have two dates to choose from: on 19 November at 16:30 CET; or on 25 November at 13:00 CET.
In just 45 minutes, the event informs on three essential aspects of protecting the trade channel against fakes: Learn how effective brand protection works in the sales channel; and how you can build an effective track-and-trace processes. And see how you can use special measures from marketing and PR for acting against illegal competitors – and thus, for example, how you can involve your distributors and sales partners into a powerful brand protection.
„The distribution channel is the touch point of manufacturers, distributors, customers – and illegal imitators. This is what makes it crucial for effective brand protection for so many companies.“
// Dr. Tim Karg, Karg und Petersen Agentur für Kommunikation GmbH
„Thanks to Track-and-Trace, you can now know exactly where your originals are – and which products are in fact counterfeits.“
// Carl-Rainer Stetter, Arvato Systems GmbH
The live webinar in German language takes place at two alternative dates and is aimed primarily at brand protection experts in businesses, as well as company representatives from legal, marketing, sales, production, and logistics departments. Reserve your place in the webinar now, for 19 November at 16:30 CET; or for 25 November at 13:00 CET!
