Alb-Elektrizitätswerk Geislingen-Steige eG

Albwerk is an energy provider with strong local focus. For more than 100 years, the company has been standing for reliable power supply. Their portfolio also includes numerous services from energy consulting to electro and communication technology.

Karg und Petersen supports Albwerk in exploring and using new market opportunities, in brand positioning as well as in corporate communications – for example with concepts and media for customer acquisition and retention.

Berufskolleg Waldenburg

The vocational school Waldenburg is one of the leading educational institutes for exercise and health professions in Germany. For more than 30 years, sports and gymnastics teachers as well as physiotherapists have been instructed here.

Karg und Petersen carried out the relaunch of the school’s corporate design: redesign of the logo and job printing material as well as concept and creation of commercial print media.

Hugo Brennenstuhl GmbH & Co. KG

Hugo Brennenstuhl is an internationally active electronics and electro-technology firm. The company develops and produces high-quality devices for electricity distribution, overvoltage protection, lighting, as well as home and security technology.

Karg und Petersen supports Hugo Brennenstuhl with brand and issue management, new product introductions, and external communications. Developed by our agency, an innovative quality concept as well as print and online media for marketing and sales ensure the consistent consolidation of the company’s corporate image and its perception of their products on the market.


Columbus is a world-wide specialist for ERP, BI and CRM solutions. As a “Microsoft Gold Certified Partner” the company implements Microsoft Business Applications and adapts them to their customers‘ individual needs.

Karg und Petersen supports Columbus before and during its participation at large-scale events, for example by planning, designing and constructing entire stands including equipment and handling accompanying promotions.

Deutsche Bahn

As a project body of the Deutsche Bahn AG, DB ProjektBau GmbH manages infrastructure projects of any scale: the extension and conversion of station buildings, facility sites, and railways throughout Germany.

Karg und Petersen has been overseeing important infrastructure projects since 1997. This includes guidance for communicating strategic matters, as well as creating specific and audience-targeted media for construction projects in the region of Baden-Wuerttemberg.


Diageo is the world’s largest producer of spirits and a major producer of beer and wine. Leading brands of the company, which is active in over 180 countries worldwide, for example include Smirnoff, Johnnie Walker, Baileys, and Guinness – which are the world’s best-selling vodka, whisky, liqueur, and stout, respectively. Diageo also owns a share of Moët Hennessy with brands such as Moët & Chandon, Veuve Clicquot and Hennessy.

Karg und Petersen supports the Global Brand Protection team of Diageo with worldwide communications services in the areas of text and content, graphic design and concept, and project management.

HP inc

The high-tech company is a consumer IT producer and at the same time an IT service provider for businesses. HP is a leading manufacturer of laser and inkjet printing systems, 3D printers, respective printing supplies, business as well as consumer PCs, and mobile computing solutions.

Karg und Petersen operates as a consultant and media developer for various business groups of the company. This includes issue management in the environment/safety area, special communications for the HP ACF Programme (Anti Counterfeiting and Fraud), product certification support and certification marketing, sales promotions for HP Germany, compliance and grey marketing communications and channel partner management, as well as developing campaigns, print tools, and online marketing solutions.

Logo Hochschule Reutlingen

Reutlingen University is a state-run university of applied sciences founded in 1855 with altogether five faculties. More than 5,500 students are enrolled in over 45 Bachelor’s and Master’s degree programs at the university’s five faculties. Top positions in numerous rankings show the high level of education.

Karg und Petersen supports Reutlingen University in PR/press work as well as with creating central publications – to position the university sustainably and communicate its topics convincingly to the media, politics, economy, and (future) students.

Hewlett Packard Enterprise

Hewlett Packard Enterprise Co. (HPE) is an industry leading technology company for enterprises and organizations. HPE, renowned for its servers and networking products, not only delivers IT hardware but also software and services. Worldwide solutions by HPE help make IT more efficient, more productive, and more secure.

Karg und Petersen supports Hewlett Packard Enterprise with tailored communications for brand security and compliance. This includes global communications for HPE’s fight against counterfeiting (HPE Global Anti-Counterfeiting). For this, Karg and Petersen’s services range from leveraging suitable communications strategies for worldwide as well as local implementation to creating, designing, and deploying internal as well as external communications.

International Federation of Spirits Producers

The International Federation of Spirits Producers Ltd (IFSP) is a UK-registered, non-profit company which represents major international spirits producing companies. Since the early 1990s, IFSP fights against counterfeiting of its members’ distilled spirits brands and is currently active in around 30 countries.

Karg und Petersen conducts a fresh update of the industry association’s look and feel and drives their positioning as central industry platform. This includes redesign of the logo, the corporate design, the website and the federation’s business stationery.

IKK classic

With 3.5 million insured persons, IKK classic is one of the largest German health insurance companies. It is known for innovative services and customized sector-specific offers.

Karg und Petersen has been consulting the IKK since 1996 on matters of brand appearance and customer acquisition. Brand concepts, which had been strongly supported by Karg und Petersen, have made IKK the market leader in workplace health promotion, among others.

back is an online store of the book distributor BuchVertrieb Blank GmbH, specialized in marketing remainders and returned books of leading publishing houses in German-speaking countries. The store distributes children books and books for young people as well as craft and gift articles.

Karg und Petersen photographs and designs distribution material for, for example its print catalogue, which is issued periodically in large numbers.

Merck KGaA

As the oldest pharmaceutical and chemical concern in the world, Merck KGaA has stood for innovation and progress for more than 300 years. In the field of liquid crystal displays Merck holds over 2,500 patents and is world market leader.

Karg und Petersen consults Merck‘s liquid crystal display (LCD) section on brand management and, among others, has developed a brand concept for LCD products.

Jacqueline Mörk Innenarchitektur & Design

The interior designer specialist Jacqueline Mörk has been creating individual living ideas for more than 30 years. As a certified engineer with technical as well as artistic experiences, she offers a complete set of services for transforming, re-arranging, and furnishing of homes and public buildings.

As part of a change management process, Karg und Petersen re-launched the complete external appearance of the interior design office: re-design of their logo and stationary material as well as developing and implementing their website and online activities. Subsequently, Karg und Petersen promoted special service offers such as Home Staging and Redesign to enable powerful online marketing.


OSI is a global food industry company with 15,000 employees. The company produces convenience food, amongst others for McDonald’s and Subway.

Karg und Petersen supports OSI’s corporate branding strategy, for instance with a versatile video production focused on providing authentic insights and building an attractive employer image for employees and potential applicants.

PrioVino GmbH

PrioVino is a young and innovative company in the premium segment. The internationally active company is specialized in developing and selling high-tech products for a perfect wine experience – such as an electrical wine cooler.

Karg and Petersen supports the company from the start, supporting its market launch as well as its continued, successful marketing communications. This includes image as well as sales material, online as well as print media, and image films as well as testimonial video clips.

procurement Nachhaltige Einkaufsoptimierung GmbH

The procurement Gesellschaft für nachhaltige Einkaufsoptimierung mbH supports its customers to effectively streamline purchase processes and to get ready for the digital future. For this, the Tübingen-based consulting company provides dedicated knowledge and insights, closely cooperating with in-house teams of their customers.

Karg und Petersen supports the complete marketing communications of procurement – ranging from brand development and logo creation, via corporate design and stationary documents, up to website and SEO. In addition, Karg und Petersen carries out targeted commercial activities in the B2B market.

RAL Deutsches Institut für Gütesicherung und Kennzeichnung e.V.

The certification and standardization company RAL gGmbH awards the oldest environment-related label in the world: Since 1978 it has been checking applications for the “Blauer Engel” (Blue Angel) label, consulting applicants and concluding contracts on the use of the label – for around 11,800 products and services up until now.

In cooperation with the German Federal Environmental Agency, manufacturers, and industry associations, Karg und Petersen supports RAL in elaborating English Blue Angel criteria and application forms with regards to form and content.

Ratiocapital GmbH

Ratiocapital is one of the most successful providers and consultants in investment fund savings plans in Southern Germany. The company serves around 1,400 clients in questions concerning retirement arrangements, shareholding, investment savings and insurances.

Karg und Petersen supports Ratiocapital with comprehensive public relations. This for example includes online PR, writing and placing of press releases, as well as tailored support for press events and the company’s social media activities.


REECO – the Renewable Energy Exhibition and Conference Group – is hosting conferences and conventions on renewable energies and energy-efficient construction and refurbishment.

Karg und Petersen supports REECO in their press relations activities and external communications. This includes building and maintaining press distribution lists, creating and distributing press releases, as well as handling media relations.

Remstalwerk GmbH & Co. KG

Remstalwerk is an energy provider which focuses on local markets in Baden-Württemberg. It was founded out of a joint effort of four Remstal communities to regain control over and to promote the energy turnaround on a local scale.

Karg und Petersen designs a unique identity and logo for the Remstalwerk and further supports its market launch by developing and implementing a brand and sales strategy.

Roto Frank

The name Roto stands for worldwide leading hardware technology in the area of homes and industrial construction. Roto Frank, renowned for the invention of the legendary Tilt&Turn hardware for windows, develops and produces high-quality hardware systems for windows and doors as well as innovative solutions like solar roof systems.

Karg und Petersen supports the corporation in its fight against counterfeiting and fosters IP rights enforcement in coordination with the relevant law enforcement authorities.

J. Schmalz GmbH

The J. Schmalz GmbH ranks among the world’s leading suppliers of vacuum technology for automation, handling and clamping applications. The globally active company increases efficiency of its customers’ production processes with its innovative products and services, often tailored precisely to individual customer needs.

Karg und Petersen supports J. Schmalz GmbH in data protection and information security, for example in analyzing risks and creating security concepts, developing internal communication measures, as well as designing and implementing internal workshops.

Universitätsstadt Tübingen

The City of Tuebingen with its population of almost 90,000 is one of the most attractive places in Baden-Wuerttemberg. In 2008, the city launched a campaign under the headline of “Tuebingen macht blau”, which sets a course for climate protection.

Karg und Petersen supports the city administration by designing and delivering printed media for the campaign, communicating topics such as electric mobility and sustainability to different target groups. In addition, our agency develops various communications tools for the city – from flyers to roll-up banners.

Stauferwerk GmbH & Co. KG

Stauferwerk is a local energy provider in the heart of Baden-Württemberg. In its region, the company is the expert in all questions of energy supply and power.

Karg and Petersen supports the company in relaunching and redesigning its brand appearance. On the occasion of taking over the power supply operations in its communities, we also created and implemented a comprehensive image and customer acquisition campaign.

tesa scribos GmbH

tesa scribos GmbH, a company of tesa SE in the Beiersdorf Group, stands for competence in the areas of security and identification, with a focus on brand protection, product tracking, and manipulation and document protection. Customers of tesa scribos include numerous leading companies worldwide.

Karg und Petersen supports tesa scribos in communicating customer-specific security solutions – online, in print, and for events. This includes, for example, information and promotion materials on anti-counterfeiting security features for a leading German DAX company.

Eberhard Karls Universität Tübingen

As one of the oldest universities in Germany, the University of Tuebingen provides the entire range of academic disciplines. Students can take classic as well as modern study programms such as bioinformatics, computational linguistics, or media science. The University of Tuebingen was awarded as “elite university” in 2012 in the course of the Excellence Initiative of the federal and state governments.

For the University of Tuebingen, Karg und Petersen has created and evaluated a market survey with thousands of interviewees and, based on this, has developed strategic recommendations for its positioning and communications. With a strong focus on solid concepts, we also support the university in creating different publications such as image brochures.

Volksbank Tübingen eG HP inc.

The Volksbank Tuebingen eG is a cooperative bank with around 13,000 members and 29,000 clients. To its private and business customers it offers on-site personal advice covering all financial matters.

Karg und Petersen has developed a widely-regarded jubilee campaign, conveying the spirit and character of the bank. In fact, the campaign helped set the stage for improved brand appearance in the future. On a regular basis, we also develop stand-alone resources and periodicals such as the bank’s annual report.