Imaging Consumables Coalition of Europe, Middle East, and Africa (ICCE)
A New Design –
Straight to the Point
LOGO-RELAUNCH // CORPORATE DESIGN // WEBSITE RELAUNCH
ICCE, an industry association from the printing sector, was looking for a concise and modern look‑and‑feel. We revised the logo and corporate design to create a fresh style that reflects the group’s main topic just perfectly. With a colour scheme based on the basic colours for printing – and dots as design elements which are inspired by the basic print grid.
One of the association’s main topics is the fight against IP infringements and counterfeiting. The new DESIGN now boldly and convincingly presents the topic of brand protection across all of the association’s media.
Find out more in our project clip (German only):
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
We develop a completely new CORPORATE DESIGN for ICCE, enabling intuitive and spot-on resources that get to the heart of complex brand protection information. With materials such as the AUTHENTICATION GUIDE or the RESELLER CHECKLIST, ICCE now conveys essential guidelines in a clear and straightforward manner.
As the foundation for the new corporate design, we are focusing on the four COLOURS cyan, magenta, yellow, and black (CMYK), which are also used for four‑colour printing. This creates a seamless connection to the identity of the association and its member companies.
With its clean lines, the NEW LOGO has a contemporary look and is highly legible. At the same time, it introduces the four dots in CYMK colours, which run like a thread through the entire design.
With fresh colours and modern typography, we create bold accents in new TEMPLATES and BRAND COLLATERAL. This gives the association a stylish, dynamic, and striking appearance.
Karg und Petersen has completely revamped our communications and created a contemporary, catchy, and striking brand image. From our new logo and tailor-made publications to our impressive website, our new materials perfectly capture our identity and the topics we cover. The team was creative, efficient, and a pleasure to work with.”
Isla Irvine Montgomery
Administrative Director | ICCE
The ICCE WEBSITE also gets a complete relaunch. The new look features bright, large images, among other upgrades. Its streamlined layout and clear navigation allow users to easily find the information they are looking for.
We also improve search engine optimisation (SEO) in the long run and drive more traffic to the website. And we deliver an optimised user experience on all devices – from smartphones to desktops.
