Technische Hochschule Ulm (THU)
TECH'S THE WAY
WE DO IT!
BRANDING // IMAGE CAMPAIGN // CROSS MEDIA
Ulm University of Applied Sciences wants to sharpen its image in order to strengthen its public perception. In a brand process, we redefine the THU brand – and then bring it to life with a striking multichannel campaign.
In joint workshops, we define the core themes and the brand promise for THU’s main target groups. Together with clear guidelines for the brand appearance, this creates the new brand profile. With a multichannel campaign, we directly bring the new identity to life.
Learn more in our project clip (German only):
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More Information
An expressive claim clearly and confidently reflects the new brand profile. Also, the new claim forms the centerpiece of the campaign. It is abbreviated and placed strikingly as a visual on the motifs.
A series of motifs based on authentic images with intense colours, high contrast and exciting perspectives shows scenes that match the main brand messages. Always at the centre: people interacting with technology.
Ulm University of Applied Sciences wants to sharpen its image in order to strengthen its public perception. In a brand process, we redefine the THU brand – and then bring it to life with a striking multichannel campaign.”
Dorothee Barsch
Head of press, marketing, and communications | THU
The new identity is being communicated to both the university and the region with a clever media mix. Banners, flags, large‑format posters, digital screens and much more ensure that the new claim attracts plenty of attention.
A microsite serves as a central tool to which all media in the campaign refer. It provides concise information about studying at THU and links to further information on the university’s main website.
Let’s have some fun: giveaways and city cards that don’t take the claim too seriously introduce an additional light tone and aim at the important young target group.
We deliver moving and engaging implementations of the new identity and the new claim in the form of short clips for passenger TV on regional public transportation and various reels for the university’s social media platforms.
