Tübinger Musikschule
Drum roll for
the new look
LOGO DESIGN // CD RELAUNCH // BROCHURE FESTIVAL WEEK
The music school in Tübingen is celebrating its 70th anniversary with a week of festivities and various events. But above all, the school wants to present itself with a fresh and contemporary new look.
To this end, we are designing a new logo and establishing a contemporary corporate design. Key was to create an independent identity for the music school while maintaining the connection to the design of the city of Tübingen.
Find out more in our project clip (German only):
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The new logo focuses on optimal legibility and recognition. The figurative mark features a level indicator that visualises both the theme of music, as well as the variety and diversity of the music school’s offerings.
This diversity is also reflected in the colour scheme of the gauge bars, which start with the red of the City of Tübingen and end with a square, also red, forming the basic shape of the CD of the City of Tübingen.
We define new design guidelines to complement the logo, covering everything from typography and colour schemes to sample layouts. While the new CD guidelines provide a framework for standardised design, they also allow for variety and flexibility.
It was important to us to develop a contemporary, independent identity for the music school in Tübingen, while also creating a design that references the appearance of the City of Tübingen. The new logo and matching corporate design perfectly convey the diversity for which the music school stands.”
Sabrina May
Art Director | Karg und Petersen
The brochure for the anniversary festival week incorporates the new corporate design.
Coloured bars provide structure and draw attention to the most important information.
