Advertising in print media remains a classic. We are setting the scene for your print appearance in words and pictures. No matter if it is about products and services, your company itself or about particular themes and topics. For our agency, this also includes professional support in choosing the right formats as well as appropriate production and distribution solutions. From a tailor-made single medium to fully integrated campaigns.
Go online or nowhere. But how to get there? Still, it is mostly technologies which are dominating over content and concepts in online applications. We are usually turning this approach on its head, since we believe that actual benefit and the integration of our customers’ online activities with their other marcom activities come first. With this approach to innovative online solutions, we always try to make the frequently cited synergies between print and online activities happen.
Solid media planning is a crucial key to success for each campaign. And to the efficient use of budgets spent. With great expertise and true sense for the right media mix, we are choosing those channels which reach your target groups best – regional and supra-regional, by applying in-house and external cooperation and across all types of relevant media.
Personal contact is the most direct form of communications. Events and trade shows are essential for delivering face-to-face messages and pose specific demands to leveraging authentic and suitable advertising material. We know how to do it.
Karg und Petersen turns a simple banner into a real eye-catcher – this way, they ensure that our messages really come across.”
Sabine Schmincke | public relations, Universitätsstadt Tübingen.