WE pave the way
for ACHIEVERS.

For YOU this means
sparring instead of
mere advice.

Make your communications fly. And experience the inspiration arising when expertise meets passion. We are crazy for your perfect solution while always keeping the feet on the ground.

This makes us the ideal coach for all achievers.

Angebotssprektrum Beratung bei Karg und Petersen

CONSULTING

STRATEGY AND CONCEPT

Successful communications is not a matter of chance but can be planned. Thus, we take the time to carefully listen to your briefing. In a next step we are adding your target groups’ perspective and together with you we try to anticipate their point of view. On this basis, we develop the convincing and sustainable strategies and measures which exactly meet your needs. This applies to Public Relations (PR), advertising and marketing likewise.

Market research, positioning, status quo analysis, image analysis, communications concepts, …

BRAND MANAGEMENT

Brands live from values and give promises. However, it is concrete benefit for customers what makes a particular brand really attractive and compelling. And brands need to be authentic and make a difference from competition. Together with you we identify the core and develop the essential key messages of your brand.

Brand development, brand management, concepts for corporate identity, integrated campaigns, …

IDEAS AND CREATION

Creation means thinking and building something new. In the true sense of the word. This takes more than just fancy images or ingenious headlines … For us, each creation process starts with the one single bright idea. It is this compelling idea which builds the basis for our work – for copy text and art work just as well as e.g. for a photo shooting. With a view to always creating really new, surprising and unique solutions for you.

Corporate design, logo development, photography, …

IMPLEMENTATION, PRODUCTION AND CONTROLLING

Making things happen is what finally counts at the end of each creation process. This is why we do not believe in so-called creative chaos. Working with us, you can rely on stringent project management, on a partner that is always at your side and on all the flexibility it needs to accomplish your goals. That is what counts in our everyday working relationships as well as e.g. in production management, logistics and controlling of budgets or quality.

Media planning, performance review, screening, …

Anführungszeichen grau transparentKarg und Petersen strikes an exceptional balance between creativity and understanding everyday business.”

Wolf Dausien | head of direct marketing, Kinderbuch.eu

Wolf Dausien - Kinderbuch.eu