WE establish

For YOU this ensures
lasting resonance
instead of just headlines.

Breaking news and short-term awareness is not enough. Your messages need to be relevant to really resonate with your particular target groups. This applies likewise for classic Public Relations and online PR activities.

That’s the key to success for real relevance setters.

Angebotssprektrum Öffentlichkeitsarbeit bei Karg und Petersen



Timing and relevance are the key factors for successful news. We know how to win journalists – from the daily press to trade publications, no matter if you target print media or online channels. If desired, our agency will add appropriate performance measurement and clipping services.

Press releases, distribution lists and contact to journalists, background reports and information, photography, media analysis, press relations, press events, …


The web doesn’t forget a thing. That’s why online media application needs experienced strategies. As in fact, rash activities can quickly turn into a boomerang. We set the stage for your compelling web presence and advise you on how to use online media efficiently for powerful and sustainable Public Relations.

Web presence, online media, newsletters, online newsrooms, white papers, podcasts, social media and blogs, …


Prospective planning and acting with foresight is at the very heart of issue management. And in case of an actual crisis, respective communications tools have to be readily available to immediately handle the situation. Our expertise in a variety of themes and topics as well as different industries makes us a firm and reliable guide in both calm and stormy times.

Strategies for issue management, drawer statements, Q&As, crisis communications, litigation PR, scenario and escalation planning, ….


Image media and corporate publications are a world of their own. As there is often just a thin line to advertising material it is our experience which makes the subtle difference. Internal communications and careful establishing of maintained trust, reliability and reputation are of extreme importance. No matter which stakeholder you want to reach – we know how to develop the convincing and substantial material you need to reach out for your internal as well as external target groups.

Employee and customer magazines, business reports, sustainability and environmental reports, image media, …

Karg und Petersen always suppoAnführungszeichen grün transparentrts as with competent advice, and they help us to successfully manage even challenging discussions.”

Thomas Bazlen | Environmental Program Manager, HP

Thomas Bazlen - HP