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The comprehensive Brand Protection Study 2022 shows how companies in Europe can take effective action against counterfeiting and strengthen their brand protection.

With comprehensive facts and figures from a range of industries, the study provides an information-rich overview of the counterfeiting situation in Europe. Companies of 15 European countries provide interesting insights into innovative anti-counterfeiting measures and brand protection strategies. Giving you handy tips on how you can protect your company.

Brand protection is essential

Fast 3 Von 4 Der Befragten Unternehmen Sind Stark Oder Sehr Stark Von Produktpiraterie Betroffen.

The vast majority of the surveyed companies are strongly or even very strongly affected by counterfeiting.

Fast Alle Befragten Unternehmen Erwarten Zudem Eine Verschärfung Des Piraterie-Problems Oder Schließen Dies Nicht Aus.

Almost all surveyed companies also expect the counterfeiting problem to get worse or do not rule this out.

In-depth Insights

Looking for powerful ways to protect their businesses and brands against counterfeiting, many companies are successfully turning to innovative measures, namely special marketing communications as well as track & trace technologies. This is a result of the comprehensive Brand Protection Study 2022.

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Get the results of the Brand Protection Study!

Anti-Counterfeiting that works

Karg und Petersen can help you to ward off counterfeiting. And to defend yourself efficiently against brand infringements and IP misuse, including grey marketing. Based on over 25 years of experience and with measures from marketing, advertising, and PR that have been specially developed for brand protection. Whether as a stand-alone initiative or as part of a broader brand protection program, take action now and protect your success from illegal competitors!

Arrange a free first consultation with our experts now.

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Know what’s going on

Visit our Anti-Piracy Analyst news portal and subscribe to our free monthly newsletter on counterfeiting and brand protection.

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The Brand Protection Study 2022 was carried out by

Firmenlogo von Karg und Petersen

Karg und Petersen provides companies of all sizes with innovative marketing communications. Founded in 1996, the agency has truly unique expertise in brand protection and anti-counterfeiting: Using specially designed measures from PR and marketing, companies can increase the impact of traditional brand protection measures, reduce the demand for counterfeit goods, and activate key stakeholders. We can help protect your company from counterfeiting – based on about 25 years of experience.

Anti-Piracy Communications for effective brand protection
Firmenlogo Arvato Systems

Global IT specialist Arvato Systems supports major companies in Digital Transformation. About 3,100 staff in over 25 locations stand for in-depth technology expertise, industry knowledge, and focus on customer requirements. Working as a team, we develop innovative IT solutions, transition our clients into the Cloud, integrate digital processes, and take on IT systems operation and support. As a part of the Bertelsmann-owned Arvato network, we have the unique capability to work across the entire value chain.

Counterfeit Protection with Serialization and Track & Trace
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