AALEN UNIVERSITY
Come all ye Future students
Student marketing // Image campaign // Photo shooting
Communications in education and sciences is one of our specialities. With a powerful campaign to win new students for Aalen University, for example, we prove exactly this.
The campaign boldly highlights the advantages of studying at Aalen University and unites the variety of courses offered at the university in an authentic series of motifs.
Find out more in our project clip (German only):
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As an starting point, we explore precisely fitting campaign ideas, based on the unique selling points of the university. Finally, our campaign brings together relevant topics, tailored addressing of target groups, and authentic creatives – pushing the idea of taking part in the big study and science community at Aalen University.
As an starting point, we explore precisely fitting campaign ideas, based on the unique selling points of the university. Finally, our campaign brings together relevant topics, tailored addressing of target groups, and authentic creatives – pushing the idea of taking part in the big study and science community at Aalen University.
From research and education to innovation and team spirit: A series of creatives features the comprehensive and diverse variety of relevant topics that the university is dealing with.
Karg and Petersen tailored a striking and effective campaign for our challenge to win new students – featuring strong messages and creatives, which highlight the benefits of studying at our university just perfectly. The cooperation with the agency was absolutely reliable and very pleasant.“
Bianca Kühnle
Press, communications, and marketing // Aalen University
Central to the campaign creatives are authentic images. We create these images with a photo shooting at exciting locations and with students of the university. This perfectly showcases the spirit of the excellent, innovative, and personal education at Aalen University.
