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A Close-up on
research and science

Science communications // Podcasts // Social media // Anniversary campaigns


Cyber Valley is Europe’s largest research consortium in the field of artificial intelligence (AI). Providing a prime environment for cutting-edge research, it attracts aspiring young researchers as well as experienced and internationally renowned scientists to its locations in Tübingen and Stuttgart.

To celebrate its fifth anniversary, we support Cyber Valley with tailored communications, designed to provide the general public with a glimpse behind the scenes of this exciting research environment. Portraits of researchers, rolled out across various media and channels, play a key role here.

Learn more on our project video (German only):


Karg und Petersen supported us in a fast, dedicated, and reliable way. The agency team implemented our ambitions to make researchers visible as committed personalities in interesting and easy-to-understand texts and podcast interviews. We are very happy to recommend them, not least because of the pleasant collaboration.“

Patrick Klügel

Public Engagement Manager // Cyber Valley

Featuring a range of characters, we portray the people and their motivation that are behind pioneering research projects – from PhD student to internationally renown scientist. And we convey this in exciting texts and authentic photos, which enable the public to get insights into complex scientific topics.

Screenshot von Interview mit Dr. Matthias Hein

The portraits are promoted by Cyber Valley via a multi-phase social media campaign.

Screenshot von Social-Media-Beitrag des Cyber Valley
Screenshot-Tablet Maria Wirzenberger

For the Cyber Valley podcast, we provide interview contributions and soundbites – offering full service: we plan and prepare the interviews, conduct and record them on site using professional audio equipment, and we support editing and post-production.

Polaroid von Interview mit Dr. Matthias Hein
Polaroid von Interview mit Auguste Scholz
Podcast_Interview Dr. Matthias Hein
Podcast_Interview Maria Wirzenberger
Podcast_Interview Auguste Schulz
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