HEWLETT PACKARD ENTERPRISE
By means of
communications
Anti-piracy communications // Brand Protection // Gray Marketing
Global player Hewlett Packard Enterprise is facing the threat of counterfeiting. Karg und Petersen helps building a powerful global brand protection program.
We establish an effective communications program to raise awareness of counterfeiting among various audiences globally: From the company’s own employees to trading partners and end customers. This is how we fight fakes – and protect the sales of genuine products.
Learn more in our project video (German only):
Periodical media such as newsletters provide continuous information and establish the topic in the awareness of the readers. And they directly pick up the latest high-profile news, such as raids and seizures.
With detailed and informative reports for the management, we ensure internal awareness and thus support for the communications program at senior level.