KEY ACCOUNT MARKETING // BLUE ANGEL CERTIFICATION // CAMPAIGN
For HP, sustainable arguments are critical factors for success. We deliver sales communications especially for the important public and private key account business. And while generating content, we right away take on the coordination of the complete certification process for the renowned Blue Angel eco label.
We analyse the performance as well as the competitive edge HP can rely on in Green Public Procurement (GPP). And we leverage both for public and private key accounts in emotional and selling tools.
Watch the clip (German only):
The great eco performance of HP devices is far more than lip service. In appealing and comprehensible video clips, we prove exactly this. We sneak a peak into the world of the extensive testing procedures which HP printing systems have to pass in order to have their performances certified by third-party experts.
Karg und Petersen works efficiently, reliably, and with a unique expertise. Thanks to that, we managed to make the Blue Angel a powerful sales argument.”
Environmental Program Manager // HP Inc.
HP Compliance and Risk Management, HP Inc.
Eco labels – particularly the German Blue Angel – provide strong sales arguments for sustainability-oriented customer. Reason enough to dive deep into this matter. That is why we take care of the complete certification management. All from one powerful source.