PRIOVINO
Set the stage
for great indulgence
Product launch // Image brochure // Website und Webshop // Film und photography
PrioVino invented an innovative wine cooler for fine-dining restaurants and the premium segment.
Our multi-phase campaign provides for exclusive communications tools and an extraordinarily successful launch.
Learn more in our project video (German only):
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In the concept phase, we first define the key messages around which we build the campaign. They perfectly highlight the striking technical features of the product and turn them into emotional benefits.
Finally, print and online media for the official launch event capture and present these strong arguments just perfectly.
Karg und Petersen understands our company and our product really well. And they supported us perfectly with high-quality resources and individual consultation.“
Chhaya Krüger
Director Business Development // PrioVino
Perfectly to the point, a bi-lingual product brochure and a handy short flyer for sales talks highlight the benefits of the innovative product. Effortlessly capturing the world of the target group.
To launch and announce the campaign, a microsite will initially be activated. At launch, it will be replaced by a scroll page that presents the company and the product comprehensively and clearly.
In addition to the website, we also develop a modern, multilingual online store. Here, the customer can find the right product with just a few clicks. At the same time, with PrioVino he has an overview of all transactions and order processes at any time and from anywhere.
This is where the heart beats: exclusive photographies and an elegant image video translate the products and its benefits in thrilling stories from the world of the target group. In addition, testimonial clips stress the key messages in an authentic way.
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