PRIOVINO
Set the stage
for great indulgence
Product launch // Image brochure // Website // Film und photography
PrioVino invented an innovative wine cooler for fine-dining restaurants and the premium segment.
Our multi-phase campaign provides for exclusive communications tools and an extraordinarily successful launch.
Learn more in our project video (German only):
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In the concept phase, we first define the key messages around which we build the campaign. They perfectly highlight the striking technical features of the product and turn them into emotional benefits.
Finally, print and online media for the official launch event capture and present these strong arguments just perfectly.
Karg und Petersen understands our company and our product really well. And they supported us perfectly with high-quality resources and individual consultation.“
Chhaya Krüger
Director Business Development // PrioVino
Perfectly to the point, a bi-lingual product brochure and a handy short flyer for sales talks highlight the benefits of the innovative product. Effortlessly capturing the world of the target group.
To kick off the campaign and announce the launch of the product, we first put a microsite online. Simultaneously to the launch event, it is replaced by a comprehensive scroll page tangibly presenting the company and its products.
This is where the heart beats: exclusive photographies and an elegant image video translate the products and its benefits in thrilling stories from the world of the target group. In addition, testimonial clips stress the key messages in an authentic way.
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