VOLKSBANK TÜBINGEN
Perfectly
Captured
Anniversary campaign // Annual report
Volksbank Tübingen is very rooted and renowned locally. Its identity as cooperative bank and the according company values are central to our image communication. The 125th anniversary is the perfect occasion to showcase this.
Learn more about the anniversary campaign in the project video (German only):
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We develop a concept for the anniversary campaign which transfers the solidary principle of the cooperative into activities and media. The new claim of the campaign puts this in a nutshell: „gemeinsam gewinnt“ (together wins).
Karg und Petersen has devised a successful anniversary campaign, which fits just perfectly to our corporate identity. And they turned our sober annual report into an impressive image brochure.“
Gabi Schneck
Marketing // Volksbank Tübingen
We intergrate information and support measures for local clubs seemlessly into the campaign. A divers media mix consisting of posters, flyers, brochures, and mailings spread the campaign messages and ensure broad awareness.
All activities of the anniversary year are pooled on a specifically set up microsite.
Also, for the annual report we develop a completely new concept turning it into an attractive image asset. With striking and emotional stories from the world of the company and its branches. Including authentic customer testimonials.
Testimonials and employees are captured in atmospheric images which intensify the authentic appeal of the stories and messages in the brochure.
