DIAGEO
WORKOUT
AGAINST COUNTERFEITING
Anti-Piracy Communications // Brand Protection // Sales Training
Diageo, one of the world’s largest producers of spirits, is actively combating counterfeiting and brand abuse. For this, Diageo directly involves relevant employees – as well as stakeholders from the retail, bar, and restaurant sectors.
The complex topic of brand protection is broken down in in easy-to-understand training modules. Precisely tailored to the day-to-day work in retail and catering trade – and with clear guidance that helps to avoid fakes.
Learn more in our project video (German only):
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Karg und Petersen broke down a sensitive topic into hands-on information and tips for traders and then leveraged compelling training material on this. We thank Karg und Petersen for their skillful and efficient support.“
Jacqueline Nasta
Head of Global On Trade Customer Marketing // Diageo
The training initiatives are just one part of a comprehensive, global brand protection program. With specially tailored communications, Diageo for example also involves further important target groups such as employees and sales teams and generates awareness.
See how this works in our project video (German only):
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