DIAGEO
WORKOUT
AGAINST COUNTERFEITING
Anti-Piracy Communications // Brand Protection // Sales Training
Diageo, one of the world’s largest producers of spirits, is actively combating counterfeiting and brand abuse. For this, Diageo directly involves relevant employees – as well as stakeholders from the retail, bar, and restaurant sectors.
The training initiatives are just one part of a comprehensive, global brand protection program. With specially tailored communications, Diageo for example also involves further important target groups such as employees and sales teams and generates awareness.
See how this works in our project video (German only):