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HP INC.

Strong actions against
illegal Copycats

BRAND PROTECTION // ANTI-COUNTERFEITING // SPECIAL COMMUNICATIONS

Down-Pfeil

Counterfeiting and infringements of intellectual property (IP) rights are a key challenge for companies in many industries. The IT giant HP actively tackles illegal competitors worldwide, protecting its economic success. Karg und Petersen makes an essential contribution, providing specially developed advertising and PR measures.

We involve key stakeholders – from employees to business partners and enforcement authorities. And we inform traders, customers, and the public about the risks of counterfeiting in an emotional and eye-catching way.

Learn more in our project video:

HP-Broschüre – Powerful against fakes

A clear messaging and attention-grabbing videos raise awareness of counterfeiting. Employees and business partners are thus encouraged and enabled to take action themselves – after all, illegal counterfeit goods also jeopardize their economic success.

HP-Clip – Piracy Counterfeiting

Counterfeiters are operating all over the world. So are our communications initiatives. That’s why we provide efficient and fast localization services for HP – regularly and in dozens of languages globally, from ARA (Arabic) to ZHO (Chinese). Of course, always with a precisely fitting implementation.

Schnelle Lokalisierung in allen Sprachen
gezielter Mix aus Medien, darunter etwa Webseiten, Broschüren, E-Mails und Events

Using a carefully selected mix of communications materials, such as websites, brochures, emails, and events, we educate on how to recognize and avoid possible counterfeits and grey market products.

And we highlight the numerous risks that fake products might entail – and can thus reduce the demand for counterfeits in the long run.

Extensive seizures of fakes
Fight back unfair competition

Using surveys and telephone interviews, we continuously evaluate the impact that HP’s brand protection measures have. And clearly show that effective brand protection pays off. Through more satisfied customers. And through better sales.

Umfragen und Interviews

Using surveys and telephone interviews, we continuously evaluate the impact that HP’s brand protection measures have. And clearly show that effective brand protection pays off. Through more satisfied customers. And through better sales.

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