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Winning customers
with a roar

Development of sales brand


For selling power and gas nation-wide, Albwerk goes for a new sales brand.

Our new brand name “Löwenkraft” combines the strength from the legacy of Albwerk with the pull of a modern and unexpected appearance on an extremely competitive market.

Learn more in our project video (German only):


Karg und Petersen comprehends exactly what is truly relevant in our market. With our new sales brand, we are perfectly well prepared to compete on that market.“

Maria-Pia Morrone

Marketing and corporate communications, Albwerk

Powerful brand, powerful logo, powerful images. Löwenkraft sticks in your memory. And stands out from its competitors. Offline as well as online.

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