STAUFERWERK
With new energy
Brand relaunch // Vehicle wraps // Building signage // Interior design for customer centre
Local energy provider Stauferwerk clears the next milestone in its still young company history. It takes on operations of the power grid in the three communities which together founded the company.
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We take advantage of the momentum and additionally raise awareness with a brand-new corporate design and public appearance. At the same time, we refine the profile of the energy provider as company rooted in the region and supporting its people. (Project clip German only)
With simple, yet effective tricks Karg und Petersen created a concise corporate identity and a great all-round perception of our company.“
Christian Gropp
Managing Director// Stauferwerk
First, we re‑design the logo improving its balance and conciseness. We also set up design rules for the company appearance – defining a colour scheme, typography, and templates for different communications tools.
The new design elements – such as colour facettes – are consequently used across all media of the company.
Across all touch points, we bring the new brand to life: We design the interior of the new customer centre as well as wrap the fleet along the newly established brand guidelines.
