VITRA.
Showcase perfect
design
ONLINE MARKETING // DIGITAL ADS // SOCIAL MEDIA CAMPAIGN
The name vitra makes the hearts of design lovers beat faster. The renowned Swiss manufacturer of exclusive furniture relies on online marketing to sell its products. We support them with elegant online banners and a social media campaign to activate the target group and to put the different designer pieces in the limelight.
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Always starring the noble design objects from the portfolio, a total of five products are advertised via different promotions and creative campaigns.
We create online banners in all common formats – optimised for display on both desktop and mobile devices.
Both studio pictures and so-called in-situ shots are used for the banners. In this way, the exclusive chairs and armchairs and their design are showcased to their best advantage.
The design of the banners perfectly matches the design of the furniture: simple, reduced and to the point. With the special design features of the products always in focus.
A competition with the task of creating a fictitious menu encourages the community to actively participate. Creative contributions are generated. In addition, cleverly thought-out challenges put the brand and its products in the spotlight. The tasks vary in terms of type and difficulty. This brings variety.
A varied series of posts regularly provides new impetus and keeps participants active.
A varied series of posts regularly provides new impetus and keeps participants active.
The structure of the posts follows a clear line in terms of content and structure with references to the competition. In addition, the focus on storytelling puts topics such as family and friendship in the foreground. This awakens a sense of community among the target group.
