News from companies and industry associations, insights into best practice cases and counterfeiting incidents. As well as for example updates on brand protection activities of well-known companies or latest trends and developments in relevant industries and business sectors.
This year‘s Plagiarius once again names brazen imitations – 2024 for copies of products from brands in Germany, Austria, and Switzerland. Operators of well-known e‑commerce platforms were also in the focus of the negative prize.
In their first civil lawsuit of its kind in Spain, internet giant Amazon and the BMW Group have taken action against several dealers of counterfeit car parts and accessories. The counterfeit products had apparently been uncovered with the help of artificial intelligence.
Internet giant Alibaba has pledged to continue to take effective action against infringements of intellectual property rights on its online marketplaces, following the recent restructuring of the group. A new focus is on so‑called hidden links, among other things.
Against the backdrop of a booming demand, a rapid increase in counterfeit weight loss drugs is observed. In Europe, counterfeits of Novo Nordisk’s Ozempic pen in particular are making headlines. Hundreds of counterfeit pens have also been found in Germany.
The online retailers Shein and Temu are currently aggressively pushing their way onto the market. However, they have come under massive criticism in both Europe and the USA – among other things due to alleged counterfeiting. Supposedly, they also use artificial intelligence (AI) to market cheap counterfeits.
Together with authorities, the car manufacturer Mercedes‑Benz removed around 1.6 million counterfeit products from circulation last year. However, the company is encountering much more offers for counterfeit products on social media and online platforms than before.
The French business association UNIFAB has launched a new, large‑scale communications campaign against counterfeiting. The aim is to make consumers and the public aware of the dangers of counterfeit products.
E-commerce giant Amazon invested around 1.2 billion dollars in brand protection measures in 2022 and saw notable successes. The company’s new brand protection report now provides interesting insights into actions and results.
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