//Recent studies

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Study: New ways for tackling counterfeiting

Looking for powerful ways to protect their businesses and brands against counterfeiting, many companies are successfully turning to special marketing communications as well as track & trace technologies. This is a result of the comprehensive Brand Protection Study 2022, which has now been published by Arvato Systems and Karg und Petersen.

Germany is a top destination in the EU for dangerous fakes

Particularly when it comes to dangerous, risky counterfeits, the countries of the EU are among the major sales markets, says a study by EUIPO and OECD. Germany is one of the main targets in Europe – and is second only to the USA globally.

Counterfeiters increasingly produce within the EU

The new IP Crime Assessment by Europol and EUIPO shows that counterfeiting in the EU is booming, and more and more counterfeiters seem to manufacture fakes within the EU. Also, gangs are increasingly using online channels and are further professionalizing their activities.

Meta: Social media is a hot spot for counterfeiting trade

Facebook, Instagram, WhatsApp – apparently, counterfeiters are increasingly trading fakes via the Meta group’s social media platforms, claims a recent study. In particular, Chinese traders are active on the social networks and generate billions in sales there, it says.

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EU: Every second seized import is from online trade

Trade in counterfeits on the Web is rising rapidly: Half of all seized fake imports were related to e‑commerce, 2017 to 2019, says a EUIPO and OECD study. And with the Covid-19-pandemic, counterfeiters have focused on online trade even more.

Influencers fuel counterfeiting trade on social media

A growing number of influencers on social media specifically promotes counterfeit products on the Web, according to a recent analysis. The report examines how these influencers encourage their followers to buy fake goods.

Study: Consumers see manufacturers as partly responsible for fakes

For consumers, brand owners are often also responsible when it comes to counterfeiting, says a recent study. One in five consumers would even boycott a brand if they unintentionally bought a counterfeit on the Web.

Hundreds of billions of euros worth of fakes traded annually

The cross-border trade in counterfeits alone reaches a staggering 464 billion US dollars per year, says a new study by OECD and EUIPO. According to that, fake goods accounted for around 2.5 percent of global trade in 2019 – and in Europe, the share is even significantly higher.

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