Insights from current studies, surveys, analyses, and research findings – from private brand protection players and industry and trade associations. Or from academic and governmental institutions and stakeholder networks, such as the OECD, EUIPO, or Europol.
Looking for powerful ways to protect their businesses and brands against counterfeiting, many companies are successfully turning to special marketing communications as well as track & trace technologies. This is a result of the comprehensive Brand Protection Study 2022, which has now been published by Arvato Systems and Karg und Petersen.
Particularly when it comes to dangerous, risky counterfeits, the countries of the EU are among the major sales markets, says a study by EUIPO and OECD. Germany is one of the main targets in Europe – and is second only to the USA globally.
The new IP Crime Assessment by Europol and EUIPO shows that counterfeiting in the EU is booming, and more and more counterfeiters seem to manufacture fakes within the EU. Also, gangs are increasingly using online channels and are further professionalizing their activities.
Facebook, Instagram, WhatsApp – apparently, counterfeiters are increasingly trading fakes via the Meta group’s social media platforms, claims a recent study. In particular, Chinese traders are active on the social networks and generate billions in sales there, it says.
Trade in counterfeits on the Web is rising rapidly: Half of all seized fake imports were related to e‑commerce, 2017 to 2019, says a EUIPO and OECD study. And with the Covid-19-pandemic, counterfeiters have focused on online trade even more.
A growing number of influencers on social media specifically promotes counterfeit products on the Web, according to a recent analysis. The report examines how these influencers encourage their followers to buy fake goods.
For consumers, brand owners are often also responsible when it comes to counterfeiting, says a recent study. One in five consumers would even boycott a brand if they unintentionally bought a counterfeit on the Web.
The cross-border trade in counterfeits alone reaches a staggering 464 billion US dollars per year, says a new study by OECD and EUIPO. According to that, fake goods accounted for around 2.5 percent of global trade in 2019 – and in Europe, the share is even significantly higher.
More power for your fight against counterfeiting: Anti‑Piracy Communications by Karg und Petersen offers you new opportunities to fight illegal competitors. We increase the efficiency of traditional anti-piracy measures, reduce the demand for counterfeit products, and activate stakeholders that actually stand by your side.