//Recent studies

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Study analyzes online marketplaces in Europe

More than half of the major European online marketplaces have no dedicated measures against counterfeiting, according to a recent study. For brand protection, the diversified e‑commerce landscape also poses further challenges.

Study: Young adults prone to buying fakes

More than one in three young adults in Europe deliberately buys counterfeits, says a recent EUIPO study. This indicates that the share of buyers of fakes has more than doubled recently. One reason is the Covid-19 pandemic – but apparently also a generally high level of acceptance.

Mechanical engineering suffers huge losses due to fakes

Counterfeiting causes damages worth billions in the mechanical engineering sector, a new study by the German industry association VDMA shows. About three in four German companies are affected – and one country newly moves into the top 3 countries of origin.

Study: New ways for tackling counterfeiting

Looking for powerful ways to protect their businesses and brands against counterfeiting, many companies are successfully turning to special marketing communications as well as track & trace technologies. This is a result of the comprehensive Brand Protection Study 2022, which has now been published by Arvato Systems and Karg und Petersen.

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Germany is a top destination in the EU for dangerous fakes

Particularly when it comes to dangerous, risky counterfeits, the countries of the EU are among the major sales markets, says a study by EUIPO and OECD. Germany is one of the main targets in Europe – and is second only to the USA globally.

Counterfeiters increasingly produce within the EU

The new IP Crime Assessment by Europol and EUIPO shows that counterfeiting in the EU is booming, and more and more counterfeiters seem to manufacture fakes within the EU. Also, gangs are increasingly using online channels and are further professionalizing their activities.

Meta: Social media is a hot spot for counterfeiting trade

Facebook, Instagram, WhatsApp – apparently, counterfeiters are increasingly trading fakes via the Meta group’s social media platforms, claims a recent study. In particular, Chinese traders are active on the social networks and generate billions in sales there, it says.

EU: Every second seized import is from online trade

Trade in counterfeits on the Web is rising rapidly: Half of all seized fake imports were related to e‑commerce, 2017 to 2019, says a EUIPO and OECD study. And with the Covid-19-pandemic, counterfeiters have focused on online trade even more.

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