//Recent studies

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Toys, clothing, cosmetics – counterfeits cost industries billions of euros

An alarming study by the EUIPO suggests that counterfeiting costs the clothing, cosmetics, and toy industries alone around approx. 16 billion euros a year. German manufacturers of clothing and toys are particularly affected.

Many young people in Europe find it OK to buy counterfeits

A new study by the EUIPO suggests that many people in Europe think it is okay to buy counterfeits in certain circumstances. This is even the case for around half of the younger respondents. Above all, the price plays a key role here.

Study: Small companies often strongly affected by counterfeiting

A new analysis by EUIPO and OECD shows that counterfeiting can have serious consequences for small and medium-sized enterprises (SMEs). However, many SMEs do not enforce their IP rights – often for one important reason.

Chemical and pharma industries go for innovative brand protection

Companies from these sectors are often strongly affected by counterfeiting – and give a high priority to innovative measures such as brand protection communications and track & trace. This is illustrated by a current analysis based on the Brand Protection Study conducted by Arvato Systems and Karg und Petersen.

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Study analyzes online marketplaces in Europe

More than half of the major European online marketplaces have no dedicated measures against counterfeiting, according to a recent study. For brand protection, the diversified e‑commerce landscape also poses further challenges.

Study: Young adults prone to buying fakes

More than one in three young adults in Europe deliberately buys counterfeits, says a recent EUIPO study. This indicates that the share of buyers of fakes has more than doubled recently. One reason is the Covid-19 pandemic – but apparently also a generally high level of acceptance.

Mechanical engineering suffers huge losses due to fakes

Counterfeiting causes damages worth billions in the mechanical engineering sector, a new study by the German industry association VDMA shows. About three in four German companies are affected – and one country newly moves into the top 3 countries of origin.

Study: New ways for tackling counterfeiting

Looking for powerful ways to protect their businesses and brands against counterfeiting, many companies are successfully turning to special marketing communications as well as track & trace technologies. This is a result of the comprehensive Brand Protection Study 2022, which has now been published by Arvato Systems and Karg und Petersen.

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