//Recent studies

Insights from current studies, surveys, analyses, and research findings – from private brand protection players and industry and trade associations. Or from academic and governmental institutions and stakeholder networks, such as the OECD, EUIPO, or Europol.

EU study: Counterfeiting as a challenge in Europe

20. May 2025

Against a backdrop of lacking awareness, new technologies, and high costs of living, counterfeiting remains a major challenge in Europe. Authorities also expect illegal production to shift into the EU. The recent EU SOCTA report highlights some key developments.

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Study: Mechanical engineering heavily affected by counterfeiting

10. June 2024

Every second company in the mechanical engineering sector in Germany is affected by counterfeiting, a new study by the industry association VDMA says. However, it also suggests that companies can protect themselves well with the right measures.

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Toys, clothing, cosmetics – counterfeits cost industries billions of euros

15. February 2024

An alarming study by the EUIPO suggests that counterfeiting costs the clothing, cosmetics, and toy industries alone around approx. 16 billion euros a year. German manufacturers of clothing and toys are particularly affected.

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Many young people in Europe find it OK to buy counterfeits

2. October 2023

A new study by the EUIPO suggests that many people in Europe think it is okay to buy counterfeits in certain circumstances. This is even the case for around half of the younger respondents. Above all, the price plays a key role here.

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Study: Small companies often strongly affected by counterfeiting

27. March 2023

A new analysis by EUIPO and OECD shows that counterfeiting can have serious consequences for small and medium-sized enterprises (SMEs). However, many SMEs do not enforce their IP rights – often for one important reason.

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Chemical and pharma industries go for innovative brand protection

6. February 2023

Companies from these sectors are often strongly affected by counterfeiting – and give a high priority to innovative measures such as brand protection communications and track & trace. This is illustrated by a current analysis based on the Brand Protection Study conducted by Arvato Systems and Karg und Petersen.

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Study analyzes online marketplaces in Europe

5. December 2022

More than half of the major European online marketplaces have no dedicated measures against counterfeiting, according to a recent study. For brand protection, the diversified e‑commerce landscape also poses further challenges.

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Study: Young adults prone to buying fakes

30. June 2022

More than one in three young adults in Europe deliberately buys counterfeits, says a recent EUIPO study. This indicates that the share of buyers of fakes has more than doubled recently. One reason is the Covid-19 pandemic – but apparently also a generally high level of acceptance.

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