Insights from current studies, surveys, analyses, and research findings – from private brand protection players and industry and trade associations. Or from academic and governmental institutions and stakeholder networks, such as the OECD, EUIPO, or Europol.
A new analysis by EUIPO and OECD shows that counterfeiting can have serious consequences for small and medium-sized enterprises (SMEs). However, many SMEs do not enforce their IP rights – often for one important reason.
Companies from these sectors are often strongly affected by counterfeiting – and give a high priority to innovative measures such as brand protection communications and track & trace. This is illustrated by a current analysis based on the Brand Protection Study conducted by Arvato Systems and Karg und Petersen.
More than half of the major European online marketplaces have no dedicated measures against counterfeiting, according to a recent study. For brand protection, the diversified e‑commerce landscape also poses further challenges.
More than one in three young adults in Europe deliberately buys counterfeits, says a recent EUIPO study. This indicates that the share of buyers of fakes has more than doubled recently. One reason is the Covid-19 pandemic – but apparently also a generally high level of acceptance.
Counterfeiting causes damages worth billions in the mechanical engineering sector, a new study by the German industry association VDMA shows. About three in four German companies are affected – and one country newly moves into the top 3 countries of origin.
Looking for powerful ways to protect their businesses and brands against counterfeiting, many companies are successfully turning to special marketing communications as well as track & trace technologies. This is a result of the comprehensive Brand Protection Study 2022, which has now been published by Arvato Systems and Karg und Petersen.
Particularly when it comes to dangerous, risky counterfeits, the countries of the EU are among the major sales markets, says a study by EUIPO and OECD. Germany is one of the main targets in Europe – and is second only to the USA globally.
The new IP Crime Assessment by Europol and EUIPO shows that counterfeiting in the EU is booming, and more and more counterfeiters seem to manufacture fakes within the EU. Also, gangs are increasingly using online channels and are further professionalizing their activities.
More power for your fight against counterfeiting: Anti‑Piracy Communications by Karg und Petersen offers you new opportunities to fight illegal competitors. We increase the efficiency of traditional anti-piracy measures, reduce the demand for counterfeit products, and activate stakeholders that actually stand by your side.