License and brand protection for sports goods

© Tailorlux/11teamsports

Tailorlux and 11teamsports jointly act against counterfeiting.


The company Tailorlux, supplier of covert industrial marking solutions, provides an individual security marker that can be incorporated into textile printing. Using this solution, 11teamsports Print GmbH, which is specializing in finishing processes in the football and team sports sector, protects its licensed products, consistently and exclusively.

Tailorlux uses non-visible product markings based on light emissions. This anti-counterfeiting solution, called Tailor-Safe®, is unique on the global market. It offers the advantage of an invisible and counterfeit-proof protection for products, which can be processed by machines and used in court. Tailor-Safe is based on an optical fingerprint that can be captured with a proprietary sensor solution and customized for each Tailor-Safe customer. The security marking and sensor technology at Tailorlux comes from a single source and is continuously developed further. The marker can be read and authenticated with a hand-held device, at any point of the supply chain. Thus, you can prove that a product is a genuinely licensed article and not a counterfeit.

This technology is the cornerstone of the collaboration between Tailorlux and 11teamsports, which has resulted in a perfect solution for textile printing. In the finishing process, 11teamsports Print GmbH, a subsidiary of eleven teamsports GmbH, is now able to integrate a unique security marker via the color. This can then be used to verify the authenticity of the imprint or product.

“The customer receives the quality he expects from 11teamsports, with a high-tech feature that protects the licenses and thus the domestic jobs.”
– Tobias Herzog, Tailorlux GmbH

The European Union Intellectual Property Office (EUIPO) explained back in 2019, that in Germany alone, counterfeiting destroys more than 64,000 jobs. A fact that is particularly hurting in times of the Coronavirus crisis. Cancelling or postponing major sporting events further exacerbates this situation. After all, non-licensed and original products are now competing in a shrinking market.

The Tailor-Safe solution is based on a tailor-made light emission, which can be customized for each customer. “The solution can be applied in a process-neutral manner and makes the print machine-readable without changing the print image. The customer receives the quality he expects from 11teamsports, with a high-tech feature that protects the licenses and thus the domestic jobs”, explains Tobias Herzog, Managing Director of Tailorlux GmbH.

„We can protect our licensed products appropriately; and we can now offer our customers an exclusive product protection in addition to our finishing process.“
– Dalibor Rajakov, 11teamsports Print GmbH

Dalibor Rajakov, Managing Director of 11teamsports Print GmbH, is pleased: “We are happy that we have found such a fitting partner in Tailorlux. We were determined to adapt the solution for our finishing processes that Tailorlux already provides for plastics and cotton. In a collaborative and professional development effort, we found a perfect solution for integrating a protection into textile printing. This option is of great benefit for us. This way, we can protect our licensed products appropriately; and we can now offer our customers an exclusive product protection in addition to our finishing process.”

Since 2009, Tailorlux has been developing and implementing invisible industrial marking solutions for materials and products from almost all industries, at its site in Münster.

The marking concepts solve specific requirements within production, distribution, product warranty, and recycling. Tailorlux focuses on the issue of assuring the characteristics of materials and products, their components, and their pure separation. We have built a special knowledge for giving products an individual optical fingerprint, which can be read with our range of sensors.

Get more information via info@tailorlux.com or at www.tailorlux.com

 

11teamsports Print GmbH is a specialist in the field of textile printing, based in Helmstadt-Bargen. As a subsidiary of eleven teamsports GmbH, which is among the largest online store for football and team sports in Europe with www.11teamsports.com, the finishing of football outfits is one of the main tasks for the printing specialist. More than 4,000 clubs use the professional transfer for their products via 11teamsports – from amateurs to professionals..


Sources: Tailorlux, 11teamsports

– Advertisement –