With a major survey, Arvato Systems and the agency Karg und Petersen want to generate exclusive insights into how European companies can successfully curtail counterfeiting. Please take part now in the approximately 10-minute, anonymous online survey, available in German and English:
The survey will be evaluated completely anonymously – so it will not be possible to draw any conclusions about individual companies. If you want to, you will subsequently receive the results of the survey by email. And as a small thank you for your time, you also have the chance to win one of ten Amazon vouchers worth up to 100 euros in a prize draw by Karg und Petersen.
Survey can help companies fend off counterfeiting
“With our survey, we want to gain up-to-date insights into the brand protection approaches of companies – and to verify important, current trends,“ explains Steffen Baumhauer, head of brand protection communications at Karg und Petersen. “The survey draws on around 20 years of experience that we already have with brand protection. Its results can help companies evaluate and improve their anti-counterfeiting measures.“
One focus of the survey is on innovative measures against fake goods – for the survey initiators, this includes special brand protection communications as offered by Karg und Petersen as well as state-of-the-art technical options for identifying and tracking products. “Technical brand protection solutions related to Track & Trace can be a central building block in brand protection for many companies – we are curious to see what experiences companies have made,” explains Carl-Rainer Stetter, anti-counterfeiting expert at Arvato Systems.
Survey initiated by renowned anti-counterfeiting service providers
The two partners conducting the survey are well-known service providers in the field of brand protection and IT solutions in this context. Karg und Petersen has developed special brand protection measures from advertising and PR that help companies to reduce the demand for counterfeiting goods, deter fraudsters, and engage key stakeholders. The IT Specialist Arvato Systems offers solutions for serialization and Track & Trace, helping to trace products across the supply chain in real time and to distinguish counterfeit products from genuine ones.
